You can also display your location by checking in, pick an emoji that represents how you’re feeling or what’s happening in the livestream, share to other Facebook pages and to your Facebook Story for greater reach, and set a thumbnail image users will see when they pause or stop the stream.įinally, you can choose who can and can’t see your livestream.įacebook lets you restrict your audience by age and location. Next, you can write a short description of your livestream, so your audience will know what it’s about before they tune in. And authenticity is a big part of live-streaming’s appeal. In fact, a somewhat rough and ready livestream might even feel more authentic to your audience. Step 2: Configure your Facebook Live settingsįacebook Live has several settings you can adjust to fine-tune your livestream.įirst, you can pick video and audio sources of your choosing.Īs we’ve mentioned above, you can boost your capabilities and production values significantly with specialized streaming software and a high-end webcam and microphone setup.īut if you’re just getting started with live streaming and want to test the waters to see how you get on, your device’s built-in webcam and microphone will do just fine. This will make it easier for them to plan ahead so they can make it to your live event and, at the same time, give you an opportunity to gauge interest and boost attendance by promoting the event. The benefit of the second option is that your audience will know when you’ll be going live in advance. Or, alternatively, you can schedule a livestream for a later date. This is right under the ‘What’s on your mind?’ prompt in your main feed or under Create Post if you’re on a company or group page. If you’re streaming from your browser, press Live Video. If you’re streaming from the Facebook app, press the ‘ What’s on your mind? ‘ prompt in your main feed, or navigate to the page you want to livestream from, press Create a Post, and choose Live Video. You can start a Facebook Live stream from a profile page, business page, group page, or event page (more on this in a minute). īetter still, users don’t need to sign in to Facebook (or even have a Facebook account) to tune in and watch your stream. You can livestream on Facebook Live from your desktop computer or laptop, a mobile device, or using streaming software - these are third-party platforms with advanced features that aren’t available on Facebook’s stock apps - for up to 8 hours. How to use Facebook Liveīefore we dive into the nitty gritty of Facebook Live ‘s analytics, here’s a quick recap of how the streaming platform works. More to the point, more viewers between the ages of 25 and 44 watch livestreams on Facebook Live than on any other social media platform (move over YouTube, Instagram, and, yes, you too TikTok).īut how do you gauge if your Facebook Live videos are reaching your target audience and having the intended effect?Ĭan you even see who is watching your live stream? Facebook is still the place to be if you’re serious about using live-streaming to grow your brand.Ĥ2.6% of all live streams broadcast in the United States are viewed on Facebook Live.
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